As most work places are breaking up coming into the holiday period the promotions industry is only getting busier. With many events occurring over the Christmas-January break including New Years Eve Parties, The Australian Open, The Brisbane & Sydney Open, The Australian Cricket Test Series and many Australia Day Events. Lush Models has started to become very busy coming into this period with Wilson Parking hosting their “Welcome to Summer” campaign and our new CBD venue Memento requiring hostesses for its busy summer period.
Many high profile venues around Australia will be holding New Years Eve events in which they will require hostesses to mark off guest lists, seat guests and supply them with drink cards if required. Having hostesses at the front door of these venues will give the venue a more premium and personalized edge and distinguish it from other venues that are not using model hostesses.
The sporting events around Australia grow over the holiday season with Cricket and Tennis events being the biggest over summer. The Australian Open gains worldwide coverage and generates many high profile sponsors including; Kia, ANZ, Rolex, Jacob’s Creek, Optus, Emirates and many more. These sponsors usually always provide a promotional stand or marquee at the event or host press releases and after parties that always require promotional models and hostesses. Many of our Lush Models have worked at the Australian Open over the past years for brands such as Heineken, Lacoste and Kia helping to increase the brand awareness at the event. At the cricket test series starting on Boxing Day in Melbourne and continuing into early January in Sydney attracts many sponsors such as Commonwealth Bank, KFC, Carlton United and Toyota. These test series usually involve many family friendly promotional events run by the sponsors as well as many private corporate box events that usually require hostesses.
Australia Day is always one that hosts many large events around Australia including the Havaiana Thong Challenge, The Sydney Opera House Event (this year with Jessica Mauboy and Justice Crew) and other capitol city events. Lush Models will have promotional models at these events Australia wide to help run activations and increase the positive Australian spirit.